Entrepreneurs always think they need cash, and sometimes it's true...maybe most of the time it's true. Everyone I talk with believes they are "underfunded". But sometimes what they really need is another set of eyeballs...a different perspective on their market, their operations, their product, their technology, etc.
Sometimes what you really need is horsepower. When you're a start-up, it's hard to get the caliber of people you need for your financial management, marketing and sales, etc. The impact of mediocre execution in critical areas is hard to measure, but imagine what your business would be like if you had really capable and motivated people in key positions. No, you can't afford them. Yes, you need to find a way to get them.
